Updated: Dec. 4th, 2024

This privacy policy “Privacy Policy” contains important information regarding Cake Corp. (“Cake,” “us,” “our,” or “we”), and how and why we collect, store, use, and share your personal information. It also explains your rights in relation to your personal information and how to contact us or supervisory authorities in the event you have a complaint.

Please read this Privacy Policy carefully before using Cake’s mobile application and related services, The Cake website, and all publicly available websites and subdomains provided by us on which a link to this Privacy Policy is displayed (collectively or individually referred to as the “Application”). By using the Application, you consent to the collection, transfer, process, storage, disclosure, and use of your information as described in this Privacy Policy. If you do not agree with this Privacy Policy, then please do not use the Application.

This Privacy Policy may change from time to time. Your continued use of the Application after we revise this Privacy Policy means you accept those changes, so please check the Privacy Policy periodically for updates.

This Privacy Policy is part of the Terms of Service for the Application and includes any separate privacy notices and/or notices posted on particular pages of the Application that may provide more detail regarding the information we collect on those pages, why we need that information, and choices you may have about the ways we use that information. No matter where your information is collected, used, transferred or stored, if it was collected through the Application, it will be subject to the terms of this Privacy Policy.

We may collect and use the following personal information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer:

- Information provided to us directly by you; and
- Information collected automatically when you use the Application.

Information You Provide To Us Directly
When you download, register with, or use this Application, we may ask that you provide:

- Your SNS ID and e-mail address when you register for an account and provide information to link to a social media account.
- Information that you provide for your user profile (e.g., user name, profile image, etc.).
- Audio information when you use voice recognition features in the Application. These recordings are primarily processed locally on your device but may occasionally be transmitted to our servers to provide or improve functionality.
- Information you provide for customer service (e.g., email, country information, records and copies of your correspondence, etc.)
- Communications between you and Cake. (For example, we may send you Application-related emails. Note that you may not opt out of Application-related e-mails.)

Information We Collect from Your Use of the Application
When you use the Application, it may use technology to automatically collect:
- In-app Purchase Information
When you make in-app purchases ( e.g., Regular subscription, etc.) in Cake, we will collect related order information, including IP address, unique device identification code, order number, transaction time, product category and product price. This information is collected when you provide us with your payment information to place an order through the Application.

- Analytics Information
We use third-party analytics tools to help us measure traffic and usage trends for the Application. These tools collect information sent by your device to our Application, including the content and ads that you view or click, and other information that assists us in improving the Application. We collect and use this analytics information in the aggregate with analytics information from other users so that it cannot reasonably be used to identify any particular individual user.

- Behavioral Advertising Information
When you use the Application, we allow third-party companies to collect certain information. These companies may utilize cookies, pixels, or other similar technologies to collect and use non-personally identifiable information in order to provide advertisements about goods and services likely to be of greater interest to you. To learn more about this behavioral advertising practice or to opt-out of this type of advertising, you can visit the websites of the Digital Advertising Alliance at www.aboutads.info and Networking Advertising Initiative at www.networkadvertising.org/choices/.

- Log Information
When you use the Application, we may automatically collect and store certain information in server logs. This may include:

- Information on how you interact with the Application.
- Your IP address.
- Device event information such as crashes, system activity, hardware settings, browser type, browser language, the date and time of your request and referral URL.

- Device and Usage Information
We may collect device and usage information such as:

- Mobile ad identifiers such as iOS Identifier for Advertising(IDFA) and Android Advertising ID(AAID)
- Other information about a user’s device, such as: device type (e.g., tablet, smartphone), operating system, IP address, network provider, mobile carrier, mobile browser type (e.g., Firefox, Chrome, Safari), other apps and SDKs installed on the device, timestamp, time zone, information about the speed, bearing, orientation, and altitude of a device, or other device-identifying information.
- Information about the possible relationships among different devices.
- Data about user activities (e.g., the pages you view, the time and duration of your activities in the App) that helps us determine how a user interacts with advertising or content, such as determining whether a user who viewed a particular advertisement ultimately purchased the advertised product or service.

We may collect this information when the Application runs in the background on your device.
If you do not want this information to be linked to your device, you may go to your device settings (which are somewhat different for iOS and Android devices) and opt out of interest-based or personalized advertising.

- Third-Party Social Media Site
- If you choose, you can log in to the Application through certain third-party social media sites. Any information that such social media site provides to us will be governed by this Privacy Policy. This information includes nickname and profile image.

Information Collection and Tracking Technologies
- Cookies (or mobile cookies). A cookie is a small file placed on your smartphone. It may be possible to refuse to accept mobile cookies by activating the appropriate setting on your smartphone. However, if you select this setting you may be unable to access certain parts of our Application.

- Web Beacons. Pages of the Application may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages and for other related app statistics (for example, recording the popularity of certain app content and verifying system and server integrity).

In addition to some of the specific uses of information we describe in this Privacy Policy, we may use information that we receive and the choices you make in your settings:

- To provide the functionality of the Application;
- To help us develop, deliver, test and improve the Application;
- To monitor metrics such as total number of visitors, traffic, and demographic patterns;
- To provide personalized content and information to you and others, which could include sending you promotional messages, marketing, advertising and other information that may be of interest to you;
- To diagnose or fix technology problems;
- To allow us to keep you posted on Cake’s latest product announcements, application updates, and upcoming events;
- To provide customer support and respond to your inquiries and requests;
- To allow professionals to contact you through the Application (as further described below);
- To administer referral programs, rewards, surveys, sweepstakes, contests, or other promotional activities or events sponsored or managed by us or our third-party business partners;
- To find and prevent fraud;
- To resolve disputes, to protect the rights, property, or safety of Cake, our Application visitors, customers, or the public, and to enforce any legal terms that govern your use of the Application or our other services and products;
- To comply with our legal and regulatory obligations;
- For the performance of any contract with you or to take steps at your request before entering into a contract;
- In any other way we may describe when you provide the information;
- Where you have given consent; or
- For any other legitimate interest or those of a third party, including the third parties identified in Section 4 (Information Sharing and Disclosure to Third Parties), below.

Third-Party Service Providers
We use a variety of third-party service providers to help us provide the Application including business analytics, marketing, and other services. These providers have limited access to your information to perform these tasks on our behalf and are contractually obligated to use it consistent with this Privacy Policy.

Third-Party Advertising Network
We may share or disclose non-personally identifiable information, aggregated, usage information, geolocation information or device-level information (such as anonymous usage data, platform types, number of clicks, location data, etc.) with unaffiliated partners and third parties (e.g., advertising networks) that wish to market products. You can control or disable the use of location services for the Application in the device’s settings menu. See Section 6 “Your Choices About Your Information” of this Privacy Policy for further instructions.

Professionals and Other Users
Any information that you provide to other users via the Application are shared and disclosed to them. By sending your information to other users, you acknowledge and agree that they may contact you via the Application.

Business Transfers and Affiliates
We may share your information with companies or organizations connected or affiliated with Cake. We may also transfer your information to an affiliate, a subsidiary or a third party in the event of any reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of Cake’s business, assets or stock, including, without limitation, in connection with any bankruptcy or similar proceeding.

Legal Disclosures
Notwithstanding anything to the contrary in this Privacy Policy, we may preserve or disclose your information if we believe that it is reasonably necessary to comply with a law, regulation, legal process, or governmental request; to protect the safety of any person; to address fraud, security or technical issues; or to protect our or our users’ rights or property. However, nothing in this Privacy Policy is intended to limit any legal defenses or objections that you may have to a third party’s, including a government’s, request to disclose your information.

In the preceding 12 months, we have sold or disclosed to one or more third parties the following categories of personal information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer:

- Identifiers: identifiers such as a real name, alias, postal address, unique personal identifier (such as a device identifier; cookies, beacons, pixel tags, mobile ad identifiers and similar technology; customer number, unique pseudonym, or user alias; telephone number and other forms of persistent or probabilistic identifiers), online identifier, Internet Protocol address, email address, account name, and other similar identifiers
- Online Activity: Internet and other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding your interaction with websites, applications or advertisements
- Sensory Information: audio, electronic, visual, and similar information
- Inferences: inferences drawn from any of the information identified above to create a profile about you reflecting your preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.

Account Information
You may update or correct information you have provided to us by going into the User Account settings screen within the Application. If you wish to deactivate your account, please delete the Application, but note that we may retain your information as required by law or for business purposes.

Promotional Communications
You may opt out of receiving promotional communications from us by following the instructions in those messages. If you opt out, please note that we may still send you Application-related communications, such as those about your account or our ongoing business relations.

Opting Out of Interest-Based Advertising Services
You may opt-out from any interest-based advertising by turning on “Limit Ad Tracking” in your device settings.

To limit Ad Track on an Apple device, see instructions at: https://support.apple.com/en-us/HT202074
To limit Ad Tracking on an Android device, see instructions at: https://support.google.com/ads/answer/2662922

Please note that opting-out will not block general advertisements that are sent at random and not tied to your perceived interest.
You may learn more about personalized and behavioral advertising and how to opt out of this type of advertising from the Digital Advertising Alliance at www.aboutads.info and Networking Advertising Initiative at www.networkadvertising.org/choices/.

Push Notifications
We may send push notifications to your device. You can deactivate these messages at any time by changing the notification settings within the Application or your device settings.

Profile information
You may view, update, or edit the information (profile picture, email address, nickname, SNS ID) that you have provided to the company in the application’s "Profile > Settings” at top right.

If you no longer wish to use the service, you may withdraw from the service and delete your account.
To view, edit, or remove information from your profile, follow the steps below:

- View personal information

• Go to "Profile > Settings" at top right

- Correct personal information

• Go to "Profile > Settings" at top right

- Unlink SNS accounts

• Facebook: Menu > Settings > Permissions > Apps and Websites > Apps and Websites logged in with Facebook > Select the apps to remove > Remove the apps
• Google: Google Account > Data & privacy > Data from apps and services you use > Third-party apps with account access > Signing in with Google > Select the apps to remove > Remove Access
• Apple: Apple ID > Password & Security > Apps Using Apple ID > Select the apps to remove > Stop using Apple ID

- Removal of Personal Information

• This will delete all personal information provided for registration and service use (Cake service ID, profile picture, nickname, email address, user identifiable value by SNS)
• Deletes personal information provided for service use
• Go to “Profile > Settings > Delete account”

Deletion requests may be sent by creators themselves or through a legal representative. If the representative sends the request, the company may request the submission of a letter of attorney to confirm the legitimacy of the representative.

Deletion requests may be denied if the requesting person is not the creator themselves (or a legal representative) or if the content must be preserved according to the law (in our sole discretion).

The Company may process and retain your personal information for the period necessary to get consent from you or to accomplish the purpose of the task specified in the Terms and Conditions and Privacy Policy.

If the period specified below expires, all information, including personal information, will be deleted.

- Profile information provided when signing up and using the service: until deletion of Cake account.
- Records on the provision of goods or services: until the supply of goods or services is completed, or the use of the service is terminated.
- Inquiries about the use of services: until the troubleshooting is completed.

However, in any of the following events, the information may be stored until the relevant issues are resolved.

- At the time of account deletion: in case of damage caused by stolen information, etc., up to the minimum period specified by the Company for recovery and victim protection (90 days after deletion of account).
- In the event that an investigation is in progress due to violation of relevant laws and regulations in each service country: until the investigation is completed.
- In the event that residual claims and debt relationships result from service use: until the relevant claims and debt relationships are settled.
- If otherwise specified in the laws of the country providing the service: until the deadline required by the applicable laws.

This Application is not intended for children under 16 years of age. We do not knowingly collect or solicit any information from anyone under the age of 16 or knowingly allow such persons to register for the Application. If you believe that we might have any information from or about a child under 16, please contact us at cake_service_privacy@cakecorp.com

Your information collected through the Application may be stored and processed in the United States or any other country in which Cake, its affiliates or service providers maintain facilities. As such, we and our service providers may transfer your personal data to, or access it in, jurisdictions (including the United States) that may not provide equivalent levels of data protection as your home jurisdiction.

By registering for and using the Application, you consent to the transfer of information to the United States or to any other country in which Cake, its affiliates or service providers maintain facilities and the use and disclosure of information about you as described in this Privacy Policy.

Cake cannot fully ensure the security of any information you transmit to the Cake Application or guarantee that information on the Application may not be accessed, disclosed, altered, or destroyed. You are responsible for maintaining the secrecy of your unique password and account information at all times. Your privacy settings may also be affected by changes that the social media services you connect to Cake make to their services. We are not responsible for the functionality, privacy, or security measures of any other organization.

The Application may contain links to third-party sites or online services. We are not responsible for the practices of such third parties, whose information practices are subject to their own policies and procedures, not to this Privacy Policy.

Do Not Track (DNT) is an optional browser setting that allows you to express your preferences regarding tracking by advertisers and other third parties. We do not currently respond to DNT signals.

Cake may modify or update this Privacy Policy from time to time, so please review it periodically. We may provide you additional forms or notice of modifications or updates as appropriate under the circumstances. Your continued use of the Application after any modification to this Privacy Policy will constitute your acceptance of such modification.

If you have questions or concerns about Cake’s Privacy Policy or to submit a request for information, please contact us at cake_service_privacy@cakecorp.com.